Is This Why You Struggle in English?

This made my ex-student weep in frustration.

Perhaps it does you too?

Way back in the day, when I was first in Japan and I was working at a conversation school. Mainly taught adults who used English in business.

My Student’s Email trauma

One of my students there worked at an international school. And he had to send emails quite regularly to other teachers living in the U.S.

It would take him more than hour to draft an email, he said.

He would have to plan the email. Write it. Get it checked. And it would take a long time to produce his email… which he would eventually send.

And to his utter dismay and frustration….

10 seconds later…

*PING*

… a reply would come from his American counterparts.

And the whole process would start again.

It’s so frustrating!

“It’s so frustrating,” he said.

“It’s not fair! It takes me an hour to plan and send these emails and they just write and send it back in 30 seconds!

Why do I have to learn English as a second language? Why do I have to use English with them? They should learn and do it in Japanese!”

Life ain’t fair

Look – it’s not fair.

Life ain’t fair.

But it is balanced. We all have our own advantages and our own disadvantages. You’ve just got to make the best of them.

But more to the point

When I really looked into this person’s problem, it was very obvious the way he was writing emails actually wasn’t appropriate for what he was doing… and that was making him take FAR too long.

You see, the Japanese style of business email writing is quite involved and quite formal.

They start with a very formal greeting and then they flow into quite a large body of text. And to an extent, the longer the email, the more polite it is.

Not so in Western countries.

We want to get to the core of the important information, quick ‘n’ dirty.

We don’t care about all the fluff.

Just get to the bloody point, NOW, fast.

Culture First, English Second

You can’t just translate everything you do now into English and expect it to be appropriate. You need to really think about how people think. And how culturally appropriate what you do in English is.

If you’re not sure just how important this is, watch this video:

↑ this is a segment form a seminar I gave to a group in Tokyo.

Watch it.

You’ll learn something useful.

If You Want My Help

If you are frustrated and struggling, click here and consume my free training.

In it, you’ll learn the five key changes that you need to make to your English learning routine to see massive progress with your English speaking.

Alternatively, if you want my help, right here, right now, to transform your English and use it to do amazing things in your life, click here and book your own free consultation call with me. We’ll talk about how I can help you with your English transformation.

Best,
Julian

P.S. Click here to watch my Free Training where I teach you my “Rocket Launch” Method.

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Meet the Author

Julian Northbrook

Julian Northbrook is an unconventional punk of the business English learning world. A leading expert in English education and direct response marketing, he’s fully equipped to drag you kicking and screaming from English-mediocracy to speaking at an outstanding level. After being turned down for his dream job in the art industry, Julian suffered three long years as a crap Japanese speaker. He understands exactly what it’s like to feel like a total idiot every time you speak. But Julian overcame his language problems, mastered the language, and went on to work first as a freelance translator, then as an executive member of a Japanese company. But he soon grew sick of the corporate world and left it to pursue something infinitely more satisfying — running his own business helping small business owners and entrepreneurs get so good at English that they forget that it’s not their first language. He writes the infamous Doing English Daily Newsletter which you can (and should) subscribe to.

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